Month: September 2019

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Top Ten 2020 Password Security Standards

September 13, 2019 | | No Comments

Here are the top ten password security standards and specification for 2019. Use these tips to increase your overall security and remember, your server is only as secure as your weakest password or point of authentication.

Follow these top 10 best practices to better protect all of your information.

Best Practices
NIST: the (National Institute of Standards and Technology) is defined as:

“the non-regulatory federal agency whose purpose is to promote U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology, in ways that enhance economic security and improve our quality of life.”1

We take our queues from this agency as the national standard for many measurable references including passwords. They have updated and revised the newest password standards for 2019;

Here is a summary of that information:

DOs

DO Use Passwords of At Least Eight Characters Or Longer If Set By A Person: The more characters you use, the more difficult a password is to crack. Length is key. Create lengthy passwords of at least 8 characters!
DO Use Passwords of At Least Six Characters Or Longer If Set By A System or Service: If you have a system in place that allows for new user creation, eg. an eCommerce site, a forum or basically any type of site that allows new users to sign up, the software should never allow less than a six character password.
DO Allow Support For At Least A 64 Character Length: This setting should allow for use of passphrases when selecting a password
DO Use a Combination of All ASCII Character Types: Use numbers, lowercase letters, uppercase letters and symbols in your password.
(ex. XkeDZaJ6QG3E8!jKq3%yIOd3) This increases the overall entropy of the password and increases its chances of being compromised (Password entropy is the measure of how arbitrary or uncertain a password is. A passwords entropy is based on the type of character set used (including uppercase, lowercase, numbers, and special characters) and the length of the overall password.)
DO Create Unique Passwords: Each password you use should be for a unique to each service you use (ex. cPanel, MySQL and, your bank account should all have different passwords).
DO Verify Your Password Is NOT Listed In Known “Password Dictionaries”: Using an online tool or software (in your program) should check against known password lists and should always be utilized
DO Use A Password Manager: Current best practice dictates that users should use a password manager to remember long, difficult passwords
DO Randomly Generate the Password: Use one of the following sites to generate a secure password: Norton by Symantec, Random.org, or Random Password Generator
DO Allow For At Least 10 Password Attempts Before a Lockout Is Initiated: The specified threshold is usually a balance between practicality and security depending on your companies risk level. This should be an adequate balance between allowing for possible user error and, limiting brute force attacks
DO Use A Two-Factor Authentication System: The use of a Multifactor Authentication system as part of your security protocols will add an additional layer of protection. This includes methods like hardware key fobs, software like Google Authenticator and readable biometric data.


DO NOTs

DO NOT Use Dictionary Words: If your password is pizzatime, your server is probably already hacked or worse yet, rooted.
DO NOT Change Your Password Often: Changing your passwords regularly is now discouraged according to the latest NIST research.
DO NOT Use Pets, People, Places, Events, etc.: We are absolutely sure your dog is awesome and adorable but, it’s name can be an easy guess if someone is gathering info on you and would not make a good password. That is unless her name is B1gg13 $m@LL$ bu$t3r B3LLy J3lly b3an! That would be cool.
DO NOT Reuse Passwords: If your password for an account was “Quixotic.Princess1“, and you were forced to change it, don’t change it to “Quixotic.Princess2“. If you have to change it again, do NOT go back to “Quixotic.Princess1“. Create a new, unique password!
DO NOT Use Adjacent Keyboard Strings: qwerty1234 is not a secure password; neither is using a keyboard pattern of ANY kind (eg. wazsedxcfr or poilkjmnb). All of these keyboard patterns have been taken advantage of and are part of the software programs malicious actors use to scan for passwords.
Examples
BAD Passwords:
awesomedog1
sunshine12
coolguy18

GOOD Passwords: (please don’t use these)

Da$up#aPhAJ*cRe3
*@7X#JjI6j4e#cC2ax
8c0e^zi&ISEk%9&0Wa

By Adam

10 Effective Ways to Increase Traffic to Your Website

September 8, 2019 | | No Comments

1. Get Social

It’s not enough to yield great content and hope that people find it – you have to be practical. One of the best ways to grow the traffic to your website is to use social media to promote your website. Twitter is ideal for short, snappy (and tempting) links. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.

2. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

3. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

4. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

5. Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

6. Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

7. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

8. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

9. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

10. Attend Conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

By Sara

1. Live chat support

With multiple products and service offerings, customers can feel overwhelmed and confused, and have questions that need to be answered instantly. They look for accurate and prompt responses. By introducing live chat support on your ecommerce website, you’ll see customer satisfaction increase while enhancing your brand image and trust. Customers prefer to buy from sites that offer this feature. It’s one of the best ways to quickly increase your conversion rate.

You must make sure your customer representatives or live chat agents are proactive. Ensure that they do not keep the customers waiting for a long time, or else they will get irritated and lose interest in making the purchase. At times customers are shy to start a conversation. In such cases they need to observe the customer behavior on the website and proactively start a conversation and make them feel comfortable, gradually guiding them to make their purchase.

2. Shopping cart reminder

According to statistics, the global cart abandonment rate in 2018 was 75.52%. Every engaged customer is not a guaranteed buyer. It is difficult to reduce the cart abandonments; therefore, you need to understand why they did it. There are various reasons customers abandoned the cart – such as unexpected costs, better price on another site, asking for compulsory sign up, complicated checkout process, expensive shipping, lack of payment options, lack of return policy and security concerns.

The solution for this issue is to send shopping cart recovery emails to the customers. Emails sent within three hours of cart abandonment, will get a 40% open rate and a 20% click through rate. At least 10.7% of customers who receive the email, return to make a purchase. You need to implement different personalized strategies while sending these emails, it will definitely improve conversions and sales.

Hi everyone in the KG1 F class

This Thursday mrs mac cormack send me to a weekend advature with Alireza Irtesam, he is such a great loving calm boy that I was so happy to have lots of enjoyment this weekend.

Alireza has a lovely twin brother in the next class , so before her mom coming to pick up us I met with Muhammadreza who was also so excited to see me going to their home.

When Alireza’s mom came so both of them happily showed me to her & she greeted me warmly & we drove to home to start our journey

So there in home after Alireza’s dad came home & he welcomed us then we had a delisoius  iranian home made food  Lobia Polo(grean beans with minced meat cooked as souace & serve on rice) , there was vegtable salad also to be sure we took enough amont of vitamins, we were all happy that we take carrot & bellpaper in our food to grow healthy….

After diiner was sleeping time to be fresh for early morning.

Fridays are  family day in their home along with a long time breakfast-brunch so everyone is excited to eat outside in the balcony with fresh air around.so Friday is passing all with playing  together me, Alireza & Muhmmadreza. Footbal, making crafts, cyclying, blocks  & watching TV for  half an hour as more is not good for our eyes.

Friday night we slept soon to have a long  outing holiday on Saturday, we woke up excited to go for running race in the beach. We got ready & we went for some shopping out side, taking our only once a week snack from supermarket to go toward beach for joining  running race, which was so crowdy, lots of kids & eleders were coming to the point with lots of activy arround, after that we went for sand play on beach to touch the nature, water & sand. It was wonderfull & the best of my trip to make a sandy palace with Alireza with a big  smile on his loving face.

So after the beach we turned back to home, got our dinner & went for toothbrush to care our teeth, I love Alireza & Muhammadreza’s  big smiles with healthy teeth.

So last night I went to bed with Alireza & slept in his hug to enjoy last night toghether as Sunday is funday in school & im happy to see ms mc cormack & all friends again after our holiday.

3. Detailed product descriptions

There are numerous ecommerce sites out there where product information is not provided at all. Customers can’t touch the product nor ask questions, like they can in brick-and-mortar. Therefore, you need to make sure you describe the products in detail. It should contain interesting and informative content that will make your customers interested in your product and will go ahead in making the purchase. Add a product video or demonstration for more impact. All these will definitely prevent returns and increase conversion rates.

You also need to focus on your SEO strategy. High website traffic is very important to boost ecommerce conversion rate. Therefore, SEO will enhance the traffic to your website as well as build your SEO ranking.

4. Customer reviews of products

Make it a point to add customer reviews of your products on the website. According to a study, around 61% of customers read the reviews before making the purchase. Online sales increase by 18% when customer reviews are showcased. You should also give your visitors the chance to leave their reviews. This surely boosts conversion and builds trust in the customer.

By Sara